Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.


Effective market research starts with knowing what you are trying to achieve and what information you need. Digital Capital market research consultants  are skilled in asking the right questions and interpreting the results, producing objective results upon which you can act on with confidence.

Successful businesses undertake market research on a regular basis to:

  • identify potential new customers
  • learn more about existing customers
  • inform their decisions regarding existing and new products or services
  • better understand their competitors
  • test new markets
  • identify performance, pricing or promotion opportunities

One Click Pay team is at your disposal to make a first step into enhancing your business performance - making a quality market research.